Client

Dutch Barge Cruises

Services

Webdesign, Webdevelopment

Year

2015

Website

The Project

Dutch Barge Cruises is one of the leading travel agencies in its segment. It has a large database with travels gathered from many different touroperators. NDsigned was given the challenge to set-up a logic database structure to handle the many different tour-types and offer easy search and filter options.

Goals

  • Complete and extensive SEO functionality in the CMS
  • Complex database management made easy
  • Focus on creating leads through inquiries

The approach

The obvious choice for large content data management is Craft CMS. By using their matrix fields to order the departure dates for every tour, we've been able to create overview lists of the tours sorted on location, as well as in a calendar view. By integrating custom SEO fields for every entry, DBC has been leading in the organic Google results and conversion has shot up since the launch of this new website.

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